Red Bull Air Race becomes the biggest sport event in Brazilian history
April 22, 2007 by Marcel van Leeuwen
Photo: RedBull
Bonhomme triumphs in front of a million cheering spectators
British pilot Paul Bonhomme (01:32.45 minutes) won a decisive victory against Spaniard Alejandro Maclean (01:36.53) in the the second leg of the Red Bull Air Race World Series, held Saturday over Botafogo Bay in Rio de Janeiro. “Awsome and unforgettable,” said a beaming Bonhomme. “That was by far the best racing event of my career. From training and qualifying to the elimination and in the end the finale. I dominated in Rio.” The biggest surprise of the competition was the strong performance by Austrian rookie Hannes Arch, who came in a respectable fourth behind 2005 World Series champion Mike Mangold (
“It’s a Brazilian fairytale. I just barely missed the final.” The Red Bull Air Race in
Bonhomme also scored the fastest round of the day after finishing the elimination session in just 01:30.98 minutes.
For more information about the RedBull airrace, visit www.air-races.com
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[...] This is hugely cost effective compared to reinventing the wheel every year, and it ensures the brand becomes fundamentally woven into the lives of the athletes and influential consumers they wish to reach, as Red Bull is guaranteed to be part of their year, every year. Plus the audience often scales in size annually. Flugtag and Red Bull Soap Box race are now yearly highlights for many consumers, reaching in-person audiences of hundreds of thousand of people in many cities. In Brazil over one million people turned up for the Red Bull Air Race. [...]